Blogging is one of the greatest things to happen to business in the last 15 years. I utilize my blog to help build my brand and create relationships with customers, and potential customers. I try to do this by posting relevant and educational data that I believe will actually help people instead of just trying to always sell them something. Trust is a very hard entity to develop in the online world. Despite this difficulty, I believe that it is much more valuable than being able to sell somebody quick and make a quick buck. If I can provide valuable information to people through my social networks and blogs, they will want to repeatedly buy from me again and again instead of just a one-time thing. When you genuinely help people, they think to themselves “wow this guy really knows what he is talking about”, and that rapport will help you get them to send that email or pick up the phone and ask for your help.

I believe that utilizing blogging will help you to build your brand, build trust with potential customers, and create awareness in the community that automatically makes you an expert in your field. When I am the expert in a certain community, people come to me for help. I love to give them advice and help on how they can improve their business through the power of the Internet. (Don’t get me wrong, I also love to make money by giving advice as well, no one works for free). This technology is a great element that business should be taking advantage of.